Welcome to
2020 Stage to Scale!
The fastest way to grow your business

Foundation
MODULE 1In this module you will understand why Stage matters so that you can open up your full potential. Pete shares his story on how he quickly became a success with Advance Your Reach and reveals the Stage to Scale Success path
Inside this module:
- Why Stages Matter
- BHAG: Find your why; create your BHAG
- The Stage to Scale Success Path
- Alignment
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Crafting Your Signature Talk
MODULE 2In this module you will gain crystal clear clarity on what problem you solve and who you serve so that you can craft a high-converting signature talk.
Inside this module:
- Clarity: With Clarity comes Clients
- Crafting your talk - use the story braid method to craft your High-Converting Signature talk
- How to expand and contract your content to fit any format and any stage
- What you need to do in the first 5 minutes of any talk (or risk losing the audience)
- How to teach, not tease your audience (know exactly what to teach them)
- When to share your call to action so the audience actually takes action (it’s not when you think)
- How to open and close your talk so the audience feels connected to you
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Deliver & Maximize Your Talk
MODULE 3In this module you will how to maximize your talk by learning all of the little things that make a world class speaker so that you can keep the audience on the edge of their seats so you can achieve higher conversions.
Inside this module
- Avoid “room set up” issues that tank conversion
- Presentation magic: the little things that make a world class speaker (even if you’re scared)
- How to “embed” so you convert higher (and never feel salesy)
- Using “story couplets” to increase audience connection
- How to pace your delivery so the audience is on the edge of their seats
- Maximizing Q&A
- How to maximize your call to action
- How to reduce risk and increase urgency so people say YES!
- How to position your offer so the audience sees their results
- 5 Key things to do during the offer to convert higher
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Create your Scaling Offer: Revenue Part 1
MODULE 4In this module you will learn how to find your “sweet spot” and offer the right types of products for you and your company or organization
Inside this module:
- The scaling product pyramid
- The Stage Revenue Module: The 8 Ways to Scale past the stage (and in-depth training on how to build them for great results)
- The power of SVI - your Stage Value Indicator and how to maximize it.
- Creating your Scaling Offer: In this module you will create your offer if you don’t have one; improve your offer if you do have one
- Pros and cons of each of the 8 ways to scale past the stage
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Collect & Convert: Revenue Part 2
MODULE 5In this module you will learn about the different types of opt in and the art of collecting leads so you can maximize your opt in rate
In this module:
- 3 types of opt-ins and the exact format of what converts the highest from stage
- The Art of collecting leads - maximize your opt in rate (this will even help you off stage)
- The Step-by-step playbook of what to do pre-game, game time, and post game to maximize sales (our complete checklist)
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The Business Model of Speaking
MODULE 6In this module you will get inside the Mind of the Meeting Planner, so you understand who they are, what they need and what their audiences crave
In this module:
- Positioning Checklist: Create the tools you need to position yourself as an expert in the market.
- “The Big Three”: Having these 3 things will shortcut your time to win the right stages
- The Business Model of Speaking: We will go in-depth into the 5 Types of Revenue Generating Stages and which ones are right for you
- The 8 Types of Online Stages: That is right, you don’t even have to leave your house to use this method
- The 8 Types on Offline Stages: Which stages are right for you? Use our Stage Inventory to figure it out!
- Create your personal plan to get on the right stages
View Module 6


Winning Stages
MODULE 7After you identify the types of stages that are right for you, it’s time to find them. In this module you’ll learn the “gold-mining” equation. It’s more than research - its finding gold
In this module:
- The fastest way to find and win stages: Your champions
- Identify your Dream Stage
- The Unstoppable Stage Campaign - the exact system we used to win over 25,000 stages.
- The 5 “marketing” channels to use to win stages and how to use them
- Your Custom Campaign
View Module 7
Graduation Week
Celebrate!!This week you will bring the entire training together and create your Stage Action Plan, so you can move forward in a powerful way.
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Bonus Module: Your Message Matters Challenge
RecordingsClick here to access the 2021 Your Message Matters Challenge Recordings
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